NN/g publishes study guide on using AI for UX work

Summary

NN/g published a 'study guide' compiling its own articles and videos on integrating AI into UX workflows. The guide positions AI not as a replacement, but as a supervised assistant, while directing readers to paid training courses.

Why it matters

While UX teams face pressure to adopt AI tools, a structured entry point from a renowned research firm helps practitioners distinguish signal from noise. However, the guide is largely a compilation: it repackages NN/g's existing content without offering new findings or original research. It also serves as a visible marketing funnel for NN/g's course catalog, which shapes the framing of the advice provided.

Highlights

• AI is framed as a 'capable intern' or 'glove.' The metaphor works, but it downplays the risks of over-reliance and skill degradation.
• The list of '7 Deadly Sins of AI' warns that passive use of AI erodes fundamental UX judgment. This point deserves serious consideration.
• The guide explicitly states that AI-generated insights cannot replace real user data. This underscores that research integrity is not negotiable.

Critical take

The text reads more like a content hub landing page than a study guide. Each 'observation' is simply a link back to NN/g's own articles. The only element offering a genuinely new framework is the 'intern/glove' metaphor. The advice to 'use AI, think critically, and keep your skills sharp' is so generic that it offers no concrete differentiation for practitioners already experimenting with AI tools.