OpenAI's new metal donut speaker will be released at a price of $300-$400

Summary

It is alleged that the AI-powered smart speaker designed by OpenAI in collaboration with Jony Ive's LoveFrom studio is a ring-shaped metal device featuring mysterious 'moving parts,' priced between $300 and $400, and scheduled for release in 2027.

Why it matters

This move represents the most concrete step in OpenAI's effort to integrate ChatGPT into the physical home environment, extending it beyond phone or laptop screens. This premium positioning, carrying a price tag two to ten times higher than Amazon's $40–$240 speaker series, risks alienating the mass market that smart speakers have historically relied on. Additionally, the move comes during an ongoing trade secret lawsuit against Apple, adding legal uncertainty to an unproven hardware initiative.

Highlights

• Ring-shaped, high-quality metal body with mysterious 'moving parts'
• $300–$400 price tag compared to Amazon's $40–$240 range
• Jony Ive / LoveFrom collaboration; 2027 launch; Apple lawsuit in the background

Critical take

The entire report relies on 'rumor' language from Bloomberg sources; there are no confirmed technical specifications, feature lists, or exact dates. The article itself describes the moving parts detail as 'stunning.' This makes the text resemble a design magazine teaser more than a product announcement.